Beautiful Websites. Built to Perform.

Beautiful design is only the beginning. I create WordPress and Webflow websites that are fast, accessible, SEO-friendly, and built to convert.

15+
Years Experience
200+
Projects Delivered
SEO
Performance Focused
View My Work
Let's Connect
Senior website designer creating a WordPress and Webflow website layout on a digital tablet.
Responsive vacation rental website displayed on an iPad, showcasing modern web design and front-end development.
Responsive WordPress and Webflow website designs displayed on desktop, tablet, and mobile devices.

ABOUT ME

Hi, I'm Nicki.

Nicki Polen hiking in the Colorado mountains with her husband.
I started my career in graphic design, but quickly discovered that building websites was where creativity and problem-solving came together. That's still what excites me today.

For more than 15 years, I've helped marketing teams bring websites to life from strategy and UX to front-end development, technical SEO, analytics, and long-term optimization. Whether I'm building in Webflow or WordPress, I enjoy creating websites that look beautiful, perform exceptionally, and are easy for teams to maintain.

When I'm not designing websites, you'll usually find me exploring Colorado with my husband and son, camping, hiking, or geeking out over the latest AI tools and web technologies.
WHAT I DO BEST

WordPress & Webflow Website Design Services

Senior website designer and developer specializing in WordPress, Webflow, and WP Engine.
DESIGN

User-focused experiences that convert.

A flexible system designed to support real-world projects while staying clean and scalable.

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DEVELOPMENT

Modern, scalable WordPress & Webflow builds.

Everything is structured to help teams build faster, collaborate better, and maintain consistency.

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OPTIMIZATION

Technical SEO, accessibility & performance.

Built to support complex layouts, evolving needs, and long-term growth.

See how it works
RESULTS

Faster websites, better rankings and higher conversions.

A flexible system designed to support real-world projects while staying clean and scalable.

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FEATURED EXPERIENCE

WordPress, Webflow & SEO Projects

Responsive Webflow marketing website displayed on a laptop, showcasing modern website design and front-end development.

Webflow Marketing Website

Led the redesign, strategy, and ongoing optimization of Beyond Pricing's marketing website, driving improvements in performance, SEO, user experience, and lead generation.
Webflow
WordPress
Website Design
Front-End
Technical SEO
Perfomance

Enterprise WordPress Ecosystem

Managed the complete lifecycle of a large portfolio of WordPress websites, partnering directly with clients from discovery and design through development, launch, and long-term support while building trusted relationships and driving customer satisfaction.
WordPress
WP Engine
Project Lead
Website Design
Front-End
Client Strategy
Responsive Webflow marketing website displayed on a laptop, showcasing modern website design and front-end development.
Technical SEO and website optimization workspace displaying Google Analytics, Google Search Console, and website performance dashboards across desktop, laptop, and tablet devices.

Technical SEO & Website Optimization

Improved website performance and organic search visibility by implementing technical SEO best practices, optimizing site architecture, and continuously enhancing website health and user experience.
Technical SEO
Site Audits
Performance
Analytics
Conversions
Accessibility

Core Skills

WordPress Development
UX/UI Design
Technical SEO
Website Strategy
Webflow Development
Responsive Web Design
Performance Optimization
Google Analytics 4
Front-End Development
Accessibility (WCAG)
Landing Page Optimization
Google Search Console
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Growth Focused

I create websites that align with business goals, strengthen brands, and deliver measurable results.
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Website Development

From Webflow and WordPress to SEO and analytics, I build fast, scalable websites that perform.
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Cross-Functional Leader

I partner with marketing, engineering, and leadership teams to create thoughtful digital experiences together.

Why Teams Hire Me

15+ Years
Designing & Developing Websites
200+ Projects
Strategty -> Launch -> Enhancements
WordPress & Webflow
Expert-Level Experience
Technical SEO
Built into every website
Performance
SEO, Performance & Analytics
End-to-End Ownership
Strategy, Design & Development

Let's Talk About Your Next Website

Currently available for Senior Website Designer, WordPress, Webflow, and Marketing Web roles.

Whether you need someone to own your website strategy or build exceptional digital experiences, I'd love to connect.

Message received!

Thanks for taking the time to reach out. I'll review your message and be in touch as soon as possible. I'm excited to connect!
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